How Jeff Twiddy Built a 3000 Member Site With Free Trials And Annual Upsells

Jeff Twiddy is one of my very own students from the Flip Your Life Community. Jeff is a former school teacher and football coach that started his own membership site in the education space a few years ago.

He has now built an incredible membership site with more than 3,000 members paying an average of $47/month. His resources are used in hundreds of schools all over the world.

In today’s episode we go deep into Jeff’s membership site and discuss how to up-sell free trials into annual members on your ‘Thank You’ page, the life-changing nature of creating your own monthly recurring revenue business, and how outsourcing content creation allowed Jeff to focus on building his million dollar membership.

 

What You’ll Learn:

  • You can’t skip levels of success. (5:40)
  • Your friend groups have to change as you progress. (11:15)
  • Big things happen from small things. (18:00)
  • The reason you should sell one thing. (38:07)
  • How to find your point of least...
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How Rebecca Dekker of Evidence Based Birth Grew Her Mission-Based Membership to over 1,200 members!

 

Rebecca Dekker is one of my own personal students and the founder of Evidence Based Birth that helped nurses, mid-wives, and doulas learn the best practices and most up-to-date research for helping mothers have an amazing birth experience.

Rebecca has built an amazing membership of over 1,200 members and is an incredible membership entrepreneur and online CEO.

In today’s show we are going to go deep into why Rebecca started her mission-based membership site, how she has built an incredibly diverse community, and how she has leveraged her team to not only build a successful membership business but also a business that provides her family incredible time freedom.

 

How to build membership sites for mission-based online businesses

  •  Memberships can cause a ripple unlike any other business model. (5:00)
  • The team you hire helps you scale your mission. (16:35)
  • When you need to hire more people for your team. (39:00)

 built an incredibly diverse community, and how she...

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How Kirk Du Plessis Built a 100,000+ Member Online Membership!

 

Kirk Du Plessis is not only a great friend but the founder of optionalpha.com, which is dedicated to helping its members understand investing in the stock market. Kirk has developed a mind-blowing membership with over 100,00 members!

In today’s episode we are going to discuss Kirk’s unique content strategy that lead to that exponential growth in his membership, how he uses tiers to maximize profit in his monthly recurring revenue, his plan for adding a SaaS product in his recurring revenue stream, and a bonus discussion on how he used YouTube to grow his audience.

 

What You’ll Learn:

  • What the key component of a membership is. (10:50)
  • How to make sure there’s something for every one. (13:30)
  • Why you let people ‘use and abuse’ your content and training for free. (19:42)
  • How to use tiers in your membership. (24:45)
  • How to run your membership like a glacier. (29:30)
  • Why you don’t need to spend money on advertising. (30:00)
  • How to...
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Mike Morrison of Membership Guys (Passive Income + Paid Advertising to Grow Membership Sites)

 

Mike Morrison is not only a great friend of mine, he has been in the online business space for nearly 20 years. He has done this as both an online agency owner and has been at the forefront of the rise of online membership site businesses.

Each week Mike drops a new show where he gives membership advice, tips, and insights on planning, running, and growing a successful membership website.

This interview was awesome! We covered everything from the power of memberships as a passive income stream, using paid advertising to grow your membership, and even a little discussion about professional wrestling, something we are both huge fans of! And yes, we tie it to memberships. You’ve got to hear it to believe it!

 

What You'll Learn:

  • The scary part of the online world. (1:30)
  • The slowdown 4-1-1. (5:30)
  • How to attract the right members. (8:45)
  • How tojust keep stacking. (11:30)
  • Subscriptions, subscriptions, subscriptions (21:00)
  • The importance of niching down +  being...
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Jody Moore of the Better Than Happy Podcast Talks Membership Site Communities

Jody Moore is a great example of how you really can change your life and others, through the membership model. The membership model allows more people access to Jody's life coaching, and allows her to help more people at the same time. More than 4,000 members, if we're getting technical. But, those members don't even know that she has that big of a following, because her membership, like ours, allows her the ability and freedom to devote her attention where she is needed most.

 

What You'll Learn:

  1. Why you don't have to have a big launch. (5:10)
  2. How to reach thousands of people. (9:35)
  3. How your membership site can evolve as you do. (11:35)
  4. How to deal with feeling the weight of leading your members. (14:40)
  5. How to define your own success. (18:00)
  6. You have to get A done before you can get B. (21:40)
  7. There is no cap to your potential. (25:35)
  8. What your sewing seasons and reaping seasons are. (34:42)
  9. How to grow your community. (37:10)
  10. How to picture the milestone you’re...
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Robbie Baxter Author of The Membership Economy on Membership Site Pricing and Trials

Robbie Baxter is the OG evangelist of the membership model. Her book, The Membership Economy, predicted the rise of subscription services like Netflix. And, was literally our membership bible for growing our first membership site into a million dollar membership.

In today’s episode we dive deep into when and where you should use free trials, pricing your membership, and we discuss her new book, The Forever Transaction. We are going to talk about all things memberships with the person who literally wrote the book on the membership model.

 

What You’ll Learn:

    • What the Membership Economy is all about
    • The difference in headline benefits and engagement benefits
    • “The Acquisition Schute”
    • Why the free trial can help or hurt you
    • Why friction is key to attracting quality members
    • The Forever Transaction
    • How to evolve your offerings
    • The Membership Economy
    • How to engage and retain your members

 

 

 

Show Notes

Back in 2012, my wife Jocelyn and I...

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Joe Nicoletti From Learn Scrivener Fast On Moving From Course Sales To Membership Sites

 

 

Joe Nicoletti has had his course affiliate marketing business, Learn Scrivener Fast, for a long time. We sat down at a coffee shop one day, to figure our how to add a recurring revenue to his website. It was funny because we weren’t planning on it, we were just hanging out on a whim! Most people pay us to take to them about memberships and we have a plan.

Part of me was thinking, “I wonder what would happen if a guy who has course sales would open a membership.” Because, most people we see start from nothing, Joe was different because he already had an existing loyal audience.

Joe says what went so well for him was that he was very specific on his course topics from the get-go. His specificity brought in a core group of laser-focused people. The only time he struggled was when he was chasing other things, focusing on how to get more money into the business, which took away from his focus on the courses.

What he didn’t realize at the time was that what...

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James Schramko of SuperFastBusiness on How to Build a Membership Site with Trials

 

James Schramko is one of our own personal membership mentors. He helped us flesh out our own first online membership many moons ago, and is a true membership master himself in the subscription game. He is the founder of superfastbusiness.com, where he helps business owners make plenty more profit while working a whole lot less. 

In this interview, we discuss the makings of a multi-million dollar membership, free trials, and how to make content areas your members will love.

 

What You’ll Learn:

 

  • The ascension model. (8:30)
  • How to get people to pay you, retain members that you’ve already gotten. (11:40)
  • “Inbox Relief“ (13:50)

 

 

  • How to set the culture. (17:30)
  • Why you should use the membership model. (21:00)
  • How to make recurring revenue. (31:00)
  • You are worth it! (40:15)
  • Why your membership is a supermarket. (42:00)
  • How to work less and make more. (50:15)

 

 

The ascension model.

James says the ascension...

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Stu McLaren of Tribe on Membership Sites, Traffic, Conversion, and Retention

 

Stu McLaren is a legend in the membership space. He got his start in the membership game as a co-founder of Wishlist Member, one of the most widely used membership plug-ins for WordPress. For the last 12 years Stu has been working intimately with tens of thousands of authors, speakers, coaches, consultants, and business owners. All, to help them transform what they know, love, and do, and transform it into a recurring revenue.

In today’s amazing podcast interview, Stu and I ‘geek out’ on memberships. We dive deep into the three areas Stu believes membership owners must focus on to succeed. We take a person by person, role by role look at Stu’s team, so you can learn what a high-level membership looks like.

 

What You’ll Learn:

 

  • How content is free but curation is not. (7:40) 
  • All about the membership model. (9:00) 
  • How to go through your membership journey. (11:30) 
  • External and internal marketing. (14:00) 
  • Look at the...
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