Dean Graziosi On The Importance Of Self-Education!


Today’s guest on the Shane Sams Show is Dean Graziosi - and I can not tell you how excited I am to share this interview with you!

In this episode we are going to talk about his decades-long experience in the marketing world, going from offline marketing to infomercials, and all the way to the online space.

In this episode you’ll learn:

  • What the emerging knowledge industry looks like
  • The rise and importance of self-education
  • Why the future will belong to the people who go out there and invest in themselves

And - we’re going to talk about the addiction that Dean Graziosi brought into my life many moons ago!



Show Notes

Why did you decide to get into the knowledge industry? (5:30)

 Dean Graziosi didn’t start out in the infomercials we remember him for. In his early years Dean Graziosi was grinding on a variety of things from fixing cars all the way to building houses - all before he was about 25 years old!

 Dean Graziosi didn’t start out with money. He wasn’t born into a wealthy family. Dean simply didn’t want to struggle in life.

 At a young age Dean Graziosi was having success but it wasn’t exactly healthy for him. Sleepless nights, ulcers, sick to his stomach - all of the success traps.

 What fundamentally shifted his way of thinking? Tony Robbins’ courses, (of course)!

Do you remember the first time someone wrote in saying, “you changed my life?” (9:00)

 Dean Graziosi got into the knowledge industry not only to make his own life better - but what better way is there to make a living than to help people get paid?!

 Now, Dean has started 13 companies and is in a place where if he wanted to cash out, he totally could. But, now he doesn’t want to cash out because he is addicted to the impact he is making on others’ lives.

 Just like Dean , each of us have a responsibility to wake up every single day with impact on our minds.

How important do you think self-education is in today’s world? (12:00)

 If you ask Dean Graziosi - specialized knowledge is what everybody is looking for in today’s world. General knowledge is just simply not enough. Going to school and getting 4 different degrees isn’t going to help you if you didn’t get specialized knowledge in a particular area.

 Trial and error is hard. You can just about always find a course or training on whatever you want to learn - 10 years of knowledge is condensed into a weekend workshop.

 Self-education is in every niche you can possibly imagine! Your mess is your message. You can take your journey and serve them by selling them a course to get there faster.

What gives people the momentum they need? (21:00)

 Dean Graziosi says there are two different ways to pivot your life and get the momentum you need:

  1. You can not let your uncertainty cause you to freeze.
  2. Identity what success means to you - at this age, on this day, in this space.


Connect with Dean!


Dean Graziosi is a multiple New York Times best selling author, entrepreneur, and investor. He has started or played a major role in over 14 successful companies that have changed lives all around the world – including the new platform. His mission for over 20 years has been to deliver self-education to those seeking transformation, fulfillment and success outside the traditional education path. 

 His most impactful project to date has included being the largest online product launch in history with a program he co-created with Tony Robbins. This passion project has turned into a movement that’s so far impacted over 38,000 people in 150+ countries and 4,100 niches to share what they know and help make self education the new norm. Dean is now planning to exponentially widen his impact by serving over 1 million new people and exposing them to the self-education industry through his Own Your Future Challenge with Tony Robbins in May 2021. 

 Dean lives in Paradise Valley, AZ with his wife Lisa and his three children.

Register for the Own Your Future Challenge!


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