Today’s guest on the Shane Sams Show is Shana Bresnahan - a preeminent strategist for membership owners and she leads some of the biggest membership communities and Facebook Groups online!
When you’re trying to be a business owner, be a community leader, you’re trying to be a thought leader, trying to build an audience, and trying to build a community about the things that you want to do - you are taking on an amazing responsibility. The internet makes it possible to lead hundreds, evens thousands of people online and effective community management is going to make it critical for all of your success (and to keep your stress levels low)!
In this episode you’ll learn:
Shana Bresnahan says the 4 pillars of a thriving community are:
Here’s what Shana Bresnahan looks for (and you should too):
Shana Bresnahan says one of the biggest things understand about the role of a community manager is that they really start out as an engagement manager. The main role of a community manager is to make sure that there are relationships and conversations inside of the Facebook Group.
The secondary part of their role is how they are organizing the membership deliverables and communicating them in an effective way - so that people are consuming your content and making progress.
Here are the red flags Shana Bresnahan identifies as signs you may need to hire help your community manager:
There are a couple of different ways Shana Bresnahan runs her many Facebook Groups but it basically boils down to this: Shana Bresnahan believes in scaling your freedom of interaction based on your their of membership.
For Shana Bresnahan, she sets her boundaries based upon making it clear that for her site everyone is there to talk about business. Body is saying that political issues are not important - that’s just not why they’re there.
If you put it in the terms of the community and make it clear, then the community knows anything outside of that is outside of bounds. So, when you come in and say, “I really appreciate that you’r going through through this and I know that this is a hard time for people. Here’s a resource where you can have these kinds of conversations:____. This community is not the place for it because we’re not experts in this.”