On this week’s episode of the Membership Masters Podcast I talk to Geoff Woods, The Vice President of The ONE Thing. If you have never read the incredible book The ONE Thing by Gary Keller - go order it right now! It was one of the pivotal books in our journey to becoming successful online entrepreneurs.
In today’s podcast Geoff and I go deep into how he became the leader into The ONE Thing publishing company and The ONE Thing Community - the membership community and revenue driver behind the book.
On today’s show you are going to learn: 1) how to network and make the connections you need to make your business and life goals a reality 2) how to hire the best people to take your membership to the next level 3) one of the most unique sales page tactics I have ever seen to convert and grow your email list!
Always ask the question, “how can I help?” Geoff works to create connections through the industry and help others out in any way he can. If you can connect with somebody that give value or solve an issue - you are doing just as much value by making connections!
Geoff realized he had to do three things exceptionally well when he got into memberships:
When you make an investment you expect a return. Like Geoff said, our time is actually more valuable than our money but we can’t hold our time at the same standard that we hold our money!
You don’t want to have to refund 150 people their investments - especially when you’re just starting out like Geoff was. We always, always, always recommend small groups of beta members!
The expectations are lower, they see that it is a small group, there isn’t all the pressure of a full-blown membership. And, they are not overwhelming so that you have much better success!
Geoff does something really cool with his options page:
When you build trust with people, even if they have financial issues at the moment and have to opt-out, they will come back. They will recommend you and share your posts - as long you help them form a “keystone habit.” Geoff says those recommendations will drive the bottom-line of your business!
This is Geoff’s biggest focus and priority this year! It centers around retention, growth, and operational stability.
It’s less focused on engagements on social media, webinars, or things like that. And, more helping people connect with each other + showing up for workshops! It builds “graceful accountability.”