My guest on this week’s episode of the Membership Masters Podcast is my friend Ryan Moran. I had the pleasure of meeting Ryan Moran at a breakfast event back in 2019 in San Diego, California. And, I knew he would be an amazing guest for the podcast when we had our conversation then!
Ryan Moran is an incredible entrepreneur who built a business that sold for 8-figures just a few years ago! Now, Ryan helps entrepreneurs build million-dollar brands and become 7-figure entrepreneurs in his membership community at captialism.com called The One Percent.
On today’s show we cover everything from wrestling title belts to The Undertaker - to taking your memberships to the next level! On today’s Membership Masters Podcast you’re going to learn: 1) How to build an audience + platform to expand your brand and grow your membership. 2) How you can build multiple tiers + additional products to take your income to the next level. 3) How those additional products can increase customer success. 4) How to shift your mindset so you can fall in love with the journey and be happy right where you are today!
People join for the hook, but stay for the connections.
Like Ryan said, what most membership owners do get wrong in a membership is often prioritizing the hook and content for sales. But, what people truly want is to simply have supportive like-minded people that they can grow alongside of! Ryan knows them himself from running The One Percent Community!
The community is the greatest service you can offer - and it is also the one thing they will keep them paying you each and every month!
You have to sit down and truly think to yourself, “what do I want, what am I trying to build here?”
For Ryan his name and brand needed to be of a higher authority that encompassed everything he is about.
The word that best embodied was capital!
Every needle in every haystack is owned by somebody.
Every needle in every haystack is owned by somebody - everything is relationship-based. Like Ryan says, you can dig in a haystack or you can just create relationships.
Do not over-prioritize strategy! If Ryan had not built a relationship with the domain owner of capitalism.com, would he have ever gotten it? Slim chance!
How Ryan became effective in the product game!
Ryan Moran became prolific in the product game after he was effective at:
Why you should be okay with the negativity.
You have to be okay with the negativity in order to create positivity.
As in our lobster pot analogy here - you can’t change the other lobsters that think they are doing good by dragging you down and safety in numbers. You can’t change your family. You can’t change your community. But you can change yourself which can change your family and community.
If you are okay with the worst thing happening you are free to go pursue the best!
How Ryan leads The One Percent Community.
Ryan’s membership is unique! It is about a year-long curriculum that is made up of 4 separate courses to guide people through.
Those courses are:
There is also a physical shipment every quarter comprised of: a newsletter of case studies from within The One Percent Community + products from people inside the community!
Of course, he also has live Q+As and in-person check-points couple times a month.
Why and how Ryan sold his membership.
Selling a membership is a weird thing. What does your membership need to look like if you’re going to eventually sell it?
Ryans the #1 most important aspect is to make it ALL about the customer! What does the customer want? What journey is the customer on? What are the customers’ challenges? When you are the face of the business it is easy to make the business about you!