I am pumped today we have an amazing guest on the show - Amy Porterfield! Amy Porterfield is one of the best podcasters and entrepreneurs anywhere online. She has built an incredible business that generates millions of dollars every single year! Part of her strategy? The membership model in her Momentum Membership!
We cover a lot of ground in today’s podcast:
Amy says she has a customer journey product line inside her business with 3 products:
Momentum Membership is Amy’s back-end membership. She created it because she felt 12 weeks wasn’t enough in order to create your course and launch it again! She ultimately wanted to “stay in the trenches” to continue to train and troubleshoot with her members!
Community, Accountability, and Training! (25:00)
Amy’s membership is based on 3 things: community, accountability, and training!
You get 4 weeks that Amy gives something inside of Momentum.
Amy’s membership community is all on Facebook. Here’s why: she has done tons of research and has noticed that people are still on Facebook on a regular basis.
She wants to grab people while they are checking or scrolling thorough their feeds. Because, if they had to log into their community somewhere else people wouldn’t log in and they weren’t forming that communication needed for a successful community.
Amy says she relies heavily on organic traffic, her email list, and paid Facebook/Instagram ads! Here’s what her funnels look like:
Amy has done affiliate marketing since the first day she started her business 11 years ago. In that time - she was one of the top affiliates for Marie Forleo for over 10 years!
Affiliate marketing has brought in millions and millions of dollars for Amy! So, when she launched Digital Course Academy she used affiliates (with hundreds of affiliates)!
She found that affiliates take a lot of energy, time, and focus. It was simply taking too much of her focus off her launches.
Coming out from behind the stage (after working for Tony Robbins), putting herself out there was terrifying. She often thought, “who am I to be doing this?”
The fear she had and the imposter syndrome was all in her head - Amy keeps her mindset in check every single week!
Amy says if she could go back in time and tell herself and some things she should do it would be: