How The Life Coach Schoolā€™s Brooke Castillo Built Her $35,000,000 Membership!


This is a clip from The Shane Sams Show.

Listen to the full episode:

When we talk about helping turn businesses turn into successful membership sites - Brooke Castillo is the EPITOME! Brooke Castillo of The Life Coach School ( has one of the most successful membership sites and businesses you will ever hear!

Get this: Brooke’s business is on-pace to make $35,000,000 this year! It’s ALL done through monthly memberships!

In This Podcast You Will Learn:

  • How Brooke discovered the membership model (through the Flipped Lifestyle Community)!
  • The pivotal moment Brooke decided to use the membership model for her online business.
  • How to run high-priced memberships.
  • Why it’s important to get your pricing right for audience.
  • The marketing, tactics, all the things that took Brooke form 1,000 members and took it to the next level.
  • How you can implement Brooke’s strategies to make a 8-figure membership site!

Show Notes

Brooke started out with a podcast (The Life Coach School Podcast) and a lot of launch products - no membership. 

One of the things she wanted to do was simplify her business with two main products.

She wanted:

  • A membership for clients that wanted to get coached (on anxiety, for drinking, weight loss).
  • Her certifications for those who wanted to become a life coach.

Creating a way to get coached in an affordable way meant memberships were the way to go!

Creating value creates forever customers. (11:30)

Brooke truly understands not to de-value yourself. She stacked up TONS of money into developing herself and her skillset.

That means members paying $297/month is NOT too high of a price!

When you create that much value, members could never spend enough to get the value out of it. 

Not having the members communicate with each other. (18:30)

In Brooke’s membership, she wanted her members to feel like they have exclusive access to her. That is why she didn’t let the members talk to each other! In doing so, the relationship felt more like they were just having it with her on a more personal level. 

The biggest lessons to learn with massive success. (40:00)

The bad news? Brooke says it’s not better at the top than it is at square one. She lives by the philosophy, “life is 50/50.”

Brooke says we did not come on this planet to be on vacation. There has to be contrast or there is no balance. Will life get better in some ways at the next level? Absolutely. Will it get worse in other ways? You bet.

Trying to push yourself to get there is not the way to d live. You want to build something that you want more of! If life is 50/50 - you might as well make some cash!

Let your experiences help others! (46:30)

The Life Coach School started because of Brooke’s personal experiences with ending her suffering around emotional eating.

When she decided to become a life coach her experiences (God-given talents of experiences) lead her to fix a problem she knew was out there and that she knew the answers to!

You can’t go into business just to make money. You have to have an offer and a desire to help others!

We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own. Click here to learn more:!



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