Mike Morrison of Membership Guys (Passive Income + Paid Advertising to Grow Membership Sites)
Mike Morrison is not only a great friend of mine, he has been in the online business space for nearly 20 years. He has done this as both an online agency owner and has been at the forefront of the rise of online membership site businesses.
Each week Mike drops a new show where he gives membership advice, tips, and insights on planning, running, and growing a successful membership website.
This interview was awesome! We covered everything from the power of memberships as a passive income stream, using paid advertising to grow your membership, and even a little discussion about professional wrestling, something we are both huge fans of! And yes, we tie it to memberships. You’ve got to hear it to believe it!
What You'll Learn:
- The scary part of the online world. (1:30)
- The slowdown 4-1-1. (5:30)
- How to attract the right members. (8:45)
- How tojust keep stacking. (11:30)
- Subscriptions, subscriptions, subscriptions (21:00)
- ...
Jody Moore of the Better Than Happy Podcast Talks Membership Site Communities
Jody Moore is a great example of how you really can change your life and others, through the membership model. The membership model allows more people access to Jody's life coaching, and allows her to help more people at the same time. More than 4,000 members, if we're getting technical. But, those members don't even know that she has that big of a following, because her membership, like ours, allows her the ability and freedom to devote her attention where she is needed most.
What You'll Learn:
- Why you don't have to have a big launch. (5:10)
- How to reach thousands of people. (9:35)
- How your membership site can evolve as you do. (11:35)
- How to deal with feeling the weight of leading your members. (14:40)
- How to define your own success. (18:00)
- You have to get A done before you can get B. (21:40)
- There is no cap to your potential. (25:35)
- What your sewing seasons and reaping seasons are. (34:42)
- How to grow your community. (37:10)
- ...
Joe Nicoletti From Learn Scrivener Fast On Moving From Course Sales To Membership Sites
Joe Nicoletti has had his course affiliate marketing business, Learn Scrivener Fast, for a long time. We sat down at a coffee shop one day, to figure our how to add a recurring revenue to his website. It was funny because we weren’t planning on it, we were just hanging out on a whim! Most people pay us to take to them about memberships and we have a plan.
Part of me was thinking, “I wonder what would happen if a guy who has course sales would open a membership.” Because, most people we see start from nothing, Joe was different because he already had an existing loyal audience.
Joe says what went so well for him was that he was very specific on his course topics from the get-go. His specificity brought in a core group of laser-focused people. The only time he struggled was when he was chasing other things, focusing on how to get more money into the business, which took away from his focus on the courses.
What he...
Stu McLaren of Tribe on Membership Sites, Traffic, Conversion, and Retention
Stu McLaren is a legend in the membership space. He got his start in the membership game as a co-founder of Wishlist Member, one of the most widely used membership plug-ins for WordPress. For the last 12 years Stu has been working intimately with tens of thousands of authors, speakers, coaches, consultants, and business owners. All, to help them transform what they know, love, and do, and transform it into a recurring revenue.
In today’s amazing podcast interview, Stu and I ‘geek out’ on memberships. We dive deep into the three areas Stu believes membership owners must focus on to succeed. We take a person by person, role by role look at Stu’s team, so you can learn what a high-level membership looks like.
What You’ll Learn:
- How content is free but curation is not. (7:40)
- All about the membership model. (9:00)
- How to go through your membership journey. (11:30)
- External and...
