Jody Moore of the Better Than Happy Podcast Talks Membership Site Communities

Jody Moore is a great example of how you really can change your life and others, through the membership model. The membership model allows more people access to Jody's life coaching, and allows her to help more people at the same time. More than 4,000 members, if we're getting technical. But, those members don't even know that she has that big of a following, because her membership, like ours, allows her the ability and freedom to devote her attention where she is needed most.


What You'll Learn:

  1. Why you don't have to have a big launch. (5:10)
  2. How to reach thousands of people. (9:35)
  3. How your membership site can evolve as you do. (11:35)
  4. How to deal with feeling the weight of leading your members. (14:40)
  5. How to define your own success. (18:00)
  6. You have to get A done before you can get B. (21:40)
  7. There is no cap to your potential. (25:35)
  8. What your sewing seasons and reaping seasons are. (34:42)
  9. How to grow your community. (37:10)
  10. How to picture the milestone you’re...
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Robbie Baxter Author of The Membership Economy on Membership Site Pricing and Trials

Robbie Baxter is the OG evangelist of the membership model. Her book, The Membership Economy, predicted the rise of subscription services like Netflix. And, was literally our membership bible for growing our first membership site into a million dollar membership.

In today’s episode we dive deep into when and where you should use free trials, pricing your membership, and we discuss her new book, The Forever Transaction. We are going to talk about all things memberships with the person who literally wrote the book on the membership model.


What You’ll Learn:

    • What the Membership Economy is all about
    • The difference in headline benefits and engagement benefits
    • “The Acquisition Schute”
    • Why the free trial can help or hurt you
    • Why friction is key to attracting quality members
    • The Forever Transaction
    • How to evolve your offerings
    • The Membership Economy
    • How to engage and retain your members




Show Notes

Back in 2012, my wife Jocelyn and I...

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Joe Nicoletti From Learn Scrivener Fast On Moving From Course Sales To Membership Sites



Joe Nicoletti has had his course affiliate marketing business, Learn Scrivener Fast, for a long time. We sat down at a coffee shop one day, to figure our how to add a recurring revenue to his website. It was funny because we weren’t planning on it, we were just hanging out on a whim! Most people pay us to take to them about memberships and we have a plan.

Part of me was thinking, “I wonder what would happen if a guy who has course sales would open a membership.” Because, most people we see start from nothing, Joe was different because he already had an existing loyal audience.

Joe says what went so well for him was that he was very specific on his course topics from the get-go. His specificity brought in a core group of laser-focused people. The only time he struggled was when he was chasing other things, focusing on how to get more money into the business, which took away from his focus on the courses.

What he didn’t realize at the time was that what...

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How to Monetize a Podcast and Build an Audience

Uncategorized Jun 29, 2020

John Lee Dumas is an amazing personal friend, known for his podcast, Entrepreneurs on Fire and his website John is not only a prolific podcaster, he is also a true membership master inside his membership community, Podcasters’ Paradise. In it, he teaches aspiring podcasters how to start, build, grow, and monetize podcasts of their own.

What You'll Learn:

  • Memberships do have legs, you can give yourself a raise every day. (8:00

  • The ins and out of lifetime offers. (9:30

  • There are pros and cons to everything you do in life. (11:30)

  • How to turn ‘making a living into ‘making a fortune.' (14:45)

  • How to keep your finger on the pulse. (18:30)

  • All things website! (30:00


How to Monetize a Podcast Through Memberships

Ongoing Podcast Recording

Building a membership community is one of the best ways to earn income when running a podcast. In addition, it allows you to connect to your audience and even create a second family based on common values and...

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James Schramko of SuperFastBusiness on How to Build a Membership Site with Trials


James Schramko is one of our own personal membership mentors. He helped us flesh out our own first online membership many moons ago, and is a true membership master himself in the subscription game. He is the founder of, where he helps business owners make plenty more profit while working a whole lot less. 

In this interview, we discuss the makings of a multi-million dollar membership, free trials, and how to make content areas your members will love.


What You’ll Learn:


  • The ascension model. (8:30)
  • How to get people to pay you, retain members that you’ve already gotten. (11:40)
  • “Inbox Relief“ (13:50)



  • How to set the culture. (17:30)
  • Why you should use the membership model. (21:00)
  • How to make recurring revenue. (31:00)
  • You are worth it! (40:15)
  • Why your membership is a supermarket. (42:00)
  • How to work less and make more. (50:15)



The ascension model.

James says the ascension...

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Stu McLaren of Tribe on Membership Sites, Traffic, Conversion, and Retention


Stu McLaren is a legend in the membership space. He got his start in the membership game as a co-founder of Wishlist Member, one of the most widely used membership plug-ins for WordPress. For the last 12 years Stu has been working intimately with tens of thousands of authors, speakers, coaches, consultants, and business owners. All, to help them transform what they know, love, and do, and transform it into a recurring revenue.

In today’s amazing podcast interview, Stu and I ‘geek out’ on memberships. We dive deep into the three areas Stu believes membership owners must focus on to succeed. We take a person by person, role by role look at Stu’s team, so you can learn what a high-level membership looks like.


What You’ll Learn:


  • How content is free but curation is not. (7:40) 
  • All about the membership model. (9:00) 
  • How to go through your membership journey. (11:30) 
  • External and internal marketing. (14:00) 
  • Look at the...
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Welcome to Membership Masters!

Welcome to our new home,!

This is the home for the Membership Masters Podcast!

Membership Masters (TM) is the #1 membership site marketing podcast where you will learn how to build a million dollar membership online! 

Membership Masters is exclusively designed for the entrepreneur who wants to make money online and create passive income  with memberships! 

Each episode, your host Shane Sams (Founder, The Flipped Lifestyle Podcast and has an uncut, casual mastermind conversation with some of most influential Membership Marketers online and explores how to build a membership site empire!

Guests include; Stu McClaren of Tribe, John Lee Dumas of Entrepreneurs on Fire, Mike Morrison of The Membership Guys Podcast, Robbie Baxter Author of The Membership Economy, James Schramko of SuperFastBusiness®, The Merrymaker Sisters of MerryBody Membership, and more!   

Listen in as true Membership Masters discuss the best...

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